Website
Redesign

Websites age faster than most businesses do. A site that felt current a few years ago can start working against you. Some common signs:

• It looks cramped or broken on phones and tablets.
• You avoid updating it because it’s difficult or you’re not sure how.
• Your business, services or brand have changed, but the site hasn’t.
• It doesn’t reflect the quality of the work you actually do.
• Visitors call or email asking questions the site should answer.

If two or three of those sound familiar, let’s talk.

Not every site needs to start from zero. Sometimes a refresh is enough: updated colours and fonts, better photos, a cleaner homepage and a tidier menu. Other times the structure itself is the problem, and a full redesign is the better investment.

I’ll give you an honest recommendation. I’ve done both, from re-designing Big Leap Leadership’s WordPress site to giving Caron Daley’s portfolio a fresh, modern update. When the Halifax Summer Choral Conducting Symposium became the Halifax Choral Conducting Institute, they came back for a new name and a new website.

Before I redesign anything, I look closely at what you have. I review how your site looks on different devices, how easy it is to navigate, what your pages say, how they’re structured for search engines, and which content is worth keeping.

From there, I put together a clear plan: what stays, what goes, what gets rewritten and what’s new. You’ll know exactly what you’re getting before we begin.

If your current site is on an older platform or a builder that’s become limiting, I can migrate it to WordPress. I bring over your important content, rebuild the design so it’s fully responsive, and set things up so you can manage your own updates.

Migration is also a good moment to add features you’ve been missing, like an online store, a newsletter sign-up or an events calendar. When Girliture came to me for a redesign, we added a store so she could sell her pillows online.

Redesigning alongside your brand

A redesign is a natural time to look at your logo and marketing materials too. If your brand has drifted, I can refresh it at the same time so your new website, business cards and email newsletters all launch with one consistent look. See logo and branding.

A redesign is priced like a new website, based on the number of pages and features. Websites start from $1,200, $2,400 or $4,000 depending on the package, and smaller refresh work can be done at my hourly rate of $65. See my pricing page for details, or send me your current site and I’ll tell you what I’d recommend.