Digital Strategy &
Marketing

Search engine optimization starts with how your site is built. I set up clean page structure, sensible headings, descriptive page titles and meta descriptions, fast-loading images and pages that work well on phones. SEO optimization is included in my mid-size and larger website packages.

I’ll be honest with you: nobody can promise a number one spot on Google. What I can do is make sure your site gives search engines every reason to understand and trust it.

If your customers are nearby, local search matters most. When someone searches for a dentist in Wolfville or a contractor in the Annapolis Valley, Google leans heavily on your Google Business Profile and on whether your website clearly says where you work.

I can help you set up or tidy your profile, make sure your name, address and phone number match everywhere, and add location details to your website so it supports your local listing.

Email is still one of the most direct ways to reach people who already like you. I design and build newsletters that match your brand and are easy to read on any device.

For Henry Schein, I use Constant Contact to send updates about Labnext and DDX to nearly 50,000 email contacts. For Wild Lily, a boutique in Wolfville, I designed custom marketing emails for their followers. I can also add newsletter sign-ups to your website, as I did for Deborah Connors and Winning At WellBeing.

Getting established on the major social media platforms is easier when you have a consistent look. A unified look and feel lends credibility and stability. I design profile images, cover photos and post templates that match your brand, so your feed looks like it belongs to the same business as your website.

Good content helps both visitors and search engines. I can help you organize your pages, tighten your wording, write clear headings and calls to action, and choose images that support your message. If writing isn’t your favourite thing, we’ll work through it together.

Clear content is also where good SEO really lives. Pages that answer the questions your customers actually ask, in the words they actually use, tend to serve both people and search engines well.

Where to start

You don’t need to do everything at once. For most small businesses, I suggest starting with the foundations: a well-built website, an accurate Google Business Profile and clear page content. Once those are in place, a regular newsletter and consistent social media graphics help you stay in touch with the people who already know you.

Marketing work is priced by project or at my hourly rate of $65. See pricing for details.