• Kentville & Halifax, Nova Scotia
windrose mark white
WINDROSE
WEB DESIGN
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My Process

A Clear, Collaborative
Process

A simple, transparent process that keeps your goals and business needs at the centre, from first conversation to launch and beyond.
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See the Steps

The Process at a Glance

My process is designed to ensure quality and efficiency, and to build a lasting, positive working relationship between us. Here’s what each step looks like.
Our Process

A Clear, Collaborative Process

From first conversation to launch, we keep things simple, strategic, and focused on your goals.
01

Discover & Plan

I learn your goals, audience and competitors, then map the right strategy.
You Get
Strategy & sitemap
02

Design & Build

A custom design for your brand, built on a fast, easy-to-edit WordPress site.
You Get
Custom design & build
03

Review & Refine

We review together and I test and fine-tune everything on every device.
You Get
Testing on every device
04

Launch & Grow

Your site goes live and I stay on hand for updates, care and growth.
You Get
Launch & ongoing care
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1. Discover

A successful project depends on solid collaboration, and learning about you is the most important part of our journey together. Through a few conversations, I get to know what makes you and your business tick: who you serve, what sets you apart, what you like and don’t like, and what you want your website to do.

I’ll also look at your current site if you have one, and at any materials you already use, like your logo, photos and brochures.
Step 1 of 5

What You Get

  • A clear picture of your goals and audience
  • A review of your current site and materials
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2. Plan

With your goals in hand, I evaluate your needs and put together a solid plan. That includes the pages your site needs, how they connect, which features to include, and what content each page should hold.

You’ll see the plan and the quote before any design work begins, so there are no surprises later. If you need content help or a logo, this is where we’ll fit it in.
Step 2 of 5

What You Get

  • A plan for your pages, features and content
  • Your quote before any design work begins
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3. Design

Now the creative part. I devote time to choosing colours, fonts, imagery and layout, and I handpick the details that best capture the essence of your brand.

When the design is ready, I share it with you along with a short description of my thinking. We’ll talk it through together and make any changes before I start building. Some clients like to be involved in every detail. Others leave the design entirely in my hands. Either way works.
Step 3 of 5

What You Get

  • A custom design with notes on my thinking
  • Changes made together before building starts
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4. Develop

The concept is approved, and now it’s time to build. This is when your project really comes to life. I build your site on WordPress, make sure it’s fully responsive, add your content and set up any features like forms, newsletter sign-ups or an online store.

I’ll share progress along the way. Periodic reviews make sure the project is still meeting the goals we set in the first two steps.
Step 4 of 5

What You Get

  • A responsive WordPress site with your content
  • Forms, sign-ups or an online store set up
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5. Launch

Launch day! Before your site goes live, I test it on different devices and browsers and check that everything works as it should. Then we flip the switch.

I’ll walk you through how to update your own content with the training included in your package, and you’ll come away with a confident new look you can be proud of. If you’d like ongoing help afterwards, see website care.
Step 5 of 5

What You Get

  • Testing on different devices and browsers
  • Training to update your own content
Questions and Answers

Frequently Asked Questions

Have a question that isn’t covered here? Ask it below and I’ll get back to you personally.

How involved do I need to be?

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As involved as you like. I’ll need your input during Discover and your feedback on the design, but many clients are happy to let me run with it from there.

Can I request changes to the design?

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Yes. After I share the design, we’ll review it together and make changes before I start building.

What happens after launch?

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You’ll get training so you can update your own site. For annual maintenance or bigger updates, I offer website care from $150 a year and hourly help at $65.

Does the process work for logos and print design too?

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Yes. The same steps apply, just on a smaller scale. We talk, I plan and design, we refine, and I deliver your final files.

Let’s Plan Your New Website

Tell me about your business and I’ll reply within one business day with ideas, a timeline and a clear price. No pressure, and no jargon.
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Call 902.698.9005