Branding &
Visual Identity

A good logo is clear, works at any size and feels like it belongs to you. I start by learning about your business, your customers and the feeling you want people to have when they see your name.

From there I sketch and refine ideas until we land on something that fits. Some logos are clean and type-based. Others tell a little story, like the nautical mark I designed for Anchor Health in Digby, or the penguin I drew for Henry Schein’s ICE program, a lighthearted take on the acronym.

Custom text-only logos start at $300. More illustrative logos are quoted by project.

A brand identity is the full set of pieces that make you recognizable: your logo and its variations, your colours, your fonts, and the style of your photos and graphics. When they all work together, your business looks established and trustworthy.

For Anchor Health Centre, I created the brand identity from the ground up: logo, website and all of their marketing material. For The Decor Dream in Toronto, I designed the logo, branding material and WordPress website as one package.

Once your brand is set, I can put together a short style guide so it stays consistent. It covers how to use your logo, your colour codes, your fonts and a few do’s and don’ts.

It’s especially useful when other people create materials for you, like a printer, a sign maker or a volunteer making social media posts.

I’ve designed logos and brands for new businesses opening their doors, for established practices and for large organizations. A Kentville gym, a Fredericton real estate firm, a PEI family farm, a local cupcake bakery, a university research lab and a division of a Fortune 500 company have all trusted me with their look.

The size of the business changes the scope, not the care. A small business deserves a logo that’s just as thoughtful as a big one, and it often matters even more, because your brand has to work hard on a smaller budget.

If you’re starting out, a clean text-only logo is a smart, affordable first step. You can always build on it as you grow.

Businesses grow and change. If your logo was made in a hurry when you started, or it no longer reflects who you are, a rebrand can bring everything back into line.

I’ll help you decide how much to change. Sometimes it’s a refresh that keeps the recognition you’ve built. Sometimes it’s a new direction. I re-designed the logo and website for Valley Family Fun, and I often pair a rebrand with a website redesign so everything launches together.