Websites for
Massage Therapists

• Online booking. I link or embed the booking system you already use, on every page.
• A treatment menu. Relaxation, deep tissue, sports, prenatal, hot stone. Lengths and prices, clearly listed.
• Direct billing and insurance. If you’re an RMT, say which plans you bill directly and whether receipts are accepted for coverage.
• Credentials and approach. Your training, your registration and a friendly photo.
• What to expect. Intake forms, what to wear, cancellation policy and parking.

A mobile massage therapist needs to show the area they travel to and how in-home sessions work. A home studio needs clear directions and parking notes. A multi-therapist clinic needs individual bios so clients can choose who to see. I plan the site around how you actually work, so it answers the questions your clients ask most.

If you’re weighing a do-it-yourself site against hiring a designer, my guide on website builder or web designer lays out both options honestly.

Cancellation policies, intake forms and consent information can feel cold if they’re dropped onto a page as fine print. They don’t have to. I design these sections in a warm, clear tone so clients understand them without feeling scolded. A first-visit page can explain how early to arrive, what to wear, how the health history form works and what to expect in the room. If your booking software includes online intake forms, I link them clearly so new clients can fill them in at home.

Gift certificates are worth planning for too. They’re a big part of many massage practices around the holidays and Mother’s Day, so an easy, visible way to buy them online can bring in revenue during otherwise quiet weeks. I also make sure the site loads quickly on mobile data, since that’s where most clients book.

If you work alongside physiotherapists or chiropractors, a short note about how you collaborate can reassure clients coming to you after an injury.

Most new clients search for massage nearby on their phone, check reviews and book. Every site I build is SEO optimized and 100% responsive, with service pages that help you show up for those searches. Add a complete business listing, happy client reviews and the odd seasonal promotion, and you’ve covered the essentials. A matching logo and gift certificate design can round it out through my branding services.