Websites for
Retail Stores & Boutiques

For Hampton House, a three-floor home furnishings showroom in the Annapolis Valley, I designed a WordPress site that features over 800 products, with newsletter sign-up and a payment plan form. For Girliture, a Kentville artisan selling custom pillows across North America, I redesigned her website and added an online store.

I also designed the website and online store for Domus, a decor shop in New York City, and a pretty site for Little Bliss, an esthetics boutique in Halifax’s Hydrostone. For Wild Lily, a clothing and home decor boutique in Wolfville, I’ve designed custom marketing emails for their nearly 2,000 email followers.

• Product photos: consistent, well lit photos sell better than any design trick
• Inventory: decide which products go online, and who will keep stock counts current
• Shipping and pickup: local pickup is often a great first step for small shops
• Payments: a trusted payment provider with fees you understand

eCommerce sites are in my largest package, from $4,000, which includes 8 or more pages, SEO and two hours of training. For a deeper look at costs, read my guide to eCommerce website cost.

Even if you never sell a thing online, your website plays a big part in getting people through your door. Shoppers search for things like “gift shop near me” or “women’s clothing Wolfville,” and Google looks at your website and your Google Business Profile to decide who to show.

A few simple habits help a lot:

• Keep your hours, holiday hours and address current on your site and your profile
• Name the brands and types of products you carry, in words, not just photos
• Post events, trunk shows and new arrivals so there’s always something fresh
• Add good photos of your storefront so people recognize it when they arrive

I set up your pages with clear titles and headings so search engines understand what you sell and where you are. Then the rest is steady: a short post or a few new photos each month keeps your site and your shop feeling alive.

Your best customers are the ones who already love you. A simple, good-looking email newsletter about new arrivals, events and sales keeps them coming back. I design newsletters, social media graphics and boutique logos so everything feels connected. See my digital marketing services, or browse other industries.